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Visual Design Senior Officer

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18000245 Requisition #
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This role reports to the Conversion Optimization Manager, and works hand in hand with the Business Analyst and UX (User Experience) Architects/Designers in developing and implementing elegant front-end visual solutions for improved usability and conversions, thus driving flydubai’s online sales growth through breakthrough and incremental improvements to the web and mobile experiences.

The resource will be responsible for managing, planning and delivering a best-in-class web site experience on the flydubai web site through enhancements and use of the latest technology to meet business goals, engage our customers and drive sales via ecommerce and other channels.


Key Activities

1. Consult and collaborate on the design process, from ideas to wireframes to high fidelity deliverables. Present work to Digital peers and facilitate feedback.

2. Maintain UX and design components of Digital Experience Standards and Digital Strategy

3. Evolving and ensuring consistency and integrity behind our company’s brand and brand guidelines.

4. Coach and mentor colleagues to ensure knowledge transfer and best practice across the team

5. Creating concept sketches, user flow diagrams, and detailed interaction specifications, whilst considering any technology limitations

6. Use established layout principles with innovative options to achieve a desired design

7. Keep abreast of new technology, design trends and emerging UI (User Interface) patterns

8. Deliver that extra 10% to make sure designs look great before go live.



Minimum Qualification

• Bachelor's degree in Fine Arts, Visual Arts/Communications, or Graphic Design (or equivalent)


• Minimum 5 years of related experience in a visual designer role and be able to show a portfolio of design solutions across a spectrum of platforms and services

• Experience leading creative and/or visual design teams in an ecommerce or travel portals preferred.

• Experience with design systems, toolkits and front end UI standards

• Solid understanding of visual design principles

• Mastery of typography, colour theory, grid systems and a sophisticated understanding and flair for user interface approaches across a range of digital platforms

• Experience of designing for multiple platforms (Desktop, Mobile & Tablet web/apps)

• Must be able to take ownership of the project from concept design to completion – including but not limited to storyboards, sketches, prototypes and pixel-perfect artworks.

• Coherently present design methods, explorations, and trade off rationale to peers and executive stakeholders

Knowledge / Skills

• Passion for interface design and interaction with a strong attention to detail

• Strong appreciation of user-centered design

• Competency with relevant creative tools (Adobe CS, Sketch)

• Understanding of responsive or adaptive design methods

• Understanding & some experience of using prototyping

• Excellent understanding of responsive designs.

• Must be good with file and document management skills to enable collaborative work with others.

Certificate / License required

• Graphic design certifications desired.


• Team work

• Effective Communication

• Personal Accountability & Commitment to achieve

• Resilience and Flexibility (Can do attitude)

• Customer Focus

       Warning on Recruitment Fraud

          flydubai is aware of a number of e-mails, letters and SMS or Whatsapp messages in circulation                  recently, claiming to be offers of employment from flydubai.

          These offers often look legitimate and may include job descriptions, salary, and benefit details.

          The offers then direct recipients to provide bank account details.

          Although these offers may appear genuine, they are fraudulent and should be deleted                           immediately and not responded to.

           flydubai does not send emails, letters or other messages requesting your bank account details

           in order to process documents. flydubai will also never refer you to a third party to process                        applications or visas. Official communications from flydubai will only come from an email  

           address ending in @flydubai.com and job opportunities with flydubai are advertised on

           flydubai’s websites.

           If you receive any e-mail, letter or other message which you have not requested or are

           expecting and it purports to be from flydubai, please contact us at letstalk@flydubai.com and                    include the subject line “Recruitment Fraud” to confirm the authenticity of the message.

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